Sergio is the Design Lead of RedLINES, where he applies his extensive experience to build the future of networking.
He is passionate about creating products and brands from scratch, from the inception of the idea, designing branding guidelines, defining workflows, working hands-on to deliver from sketches, wireframes, and visual assets all the way to ship pixel-perfect user interfaces.
As Executive Design Leader managing teams, he envisioned and shipped complex visual systems for theme parks, complex B2B SaaS dashboards for robot fleet management, and mobile game experiences for companies like Amazon, Apple, Dunkin’ Donuts, Coach New York, Puma, and Hennessy.
Very related to the startup Silicon Valley’s ecosystem as a Mentor, he helps founders build businesses with meaningful impact based on Design Thinking solutions.
He’s a former high-performance volleyball player and coach, many years awarded University Graphic Design professor with international publications, enjoys taking pictures, photo-retouching and paint.