Nathan Shedroff
Nathan Shedroff

Nathan Shedroff is the executive director of Seed Vault Ltd, a Singapore-based platform building
an independent, trusted bot economy on the blockchain. He manages a cadre of experienced bot
enthusiasts and technologists developing new ways to ensure user privacy, shepherd the shift to
this new paradigm, create ways for people to profit from their creative work, and save the
business sector from its most critical threat ever. He is a design pioneer turned entrepreneur and
an international educator, speaker, and consultant.
Nathan was the founder and chair of the ground-breaking Design MBA programs at California
College of the Arts (CCA) in San Francisco, CA. These programs prepared the next-generation of
innovation leaders for a world that is profitable, sustainable, ethical, and truly meaningful by
uniting the perspectives of systems thinking, design thinking, sustainability, and generative
leadership with strategic tools that lead people through ambiguity.
He is a pioneer in Experience Design, Interaction Design, and Information Design. He is a serial
entrepreneur and researcher. Speaks and teaches internationally about meaning, strategic
innovation, business value, and science fiction interfaces. He’s authored more than 10 books,
including Experience Design 1.1, Making Meaning, Design is the Problem, Design Strategy in
Action, Make It So, and the new Blindspot.
He holds an MBA in Sustainable Management from Presidio Graduate School and a BS in
Industrial Design from Art Center College of Design. He worked with Richard Saul Wurman at
TheUnderstandingBusiness and, later, co-founded vivid studios, a decade-old pioneering
company in interactive media and one of the first Web services firms on the planet. vivid’s
hallmark was helping to establish and validate the field of information architecture, by training an
entire generation of designers in the newly emerging Web industry.