Greg Shepard is a seasoned veteran in building and running sustainable growth businesses. Greg’s former company, AffiliateTraction, was acquired by eBay Enterprise Marketing Solutions in January 2016 with Greg assuming the role of Chief Strategy Officer. That following April, the company was rebranded Pepperjam during a transaction that earned them the prestigious “Tech Deal of the Year Over $250 million” award as well as “Private Equity Deal of the Year Over $500 million to $1 billion,” “Cross Border Deal of the Year Over $500 million to $1 billion,” and “M&A Deal of the Year Over $500 to $1 billion” awards. The $985-million-dollar deal comprised the purchase and sell of more than 14 companies, including AdAssured, another company founded by Greg, and garnered Greg a spot among the elite in performance marketing.
Greg served as Pepperjam’s Chief Strategy Officer during 2016, charting the company’s trajectory for future products and service offerings, before transitioning into the role of Chief Technology Officer in 2017 to execute on the vision and strategy defined during his time as the Chief Strategy Officer. Prior to AffiliateTraction, Greg was involved with and/or co-founded a number of online retail merchants, online publishers, SAAS affiliate tracking software, and online directories; all of which were acquired. Greg has served on numerous advisory boards, is a regular contributor to industry publications such as; Forbes, Fortune and Adweek, and is a frequent speaker at conferences around the globe; including the 2017 Annual Tech Summit for Permira, one of the world’s largest private equity firms.